For the Soho Works community
Meet your next favorite wine. And its soundtrack.
Three hand-picked natural wines, delivered monthly. A song for every bottle and a playlist for dinner with friends—or a night in. Discover what you love. No tasting vocabulary required.
Three natural wines. Shipping included.
Then $89/month for Soho Works members.
Skip, pause, or cancel anytime.
Delivered to your door. Shipping included every month.
A taste of a recent drop
Sav'Or by Domaine de la Pinte
Nights by Frank Ocean
A note from Matt
Hey, Soho Works.
I've been working out of Soho Works for three or four years now. You may have seen me in my usual spot at 10 Jay, roaming the back seats at 55 Water, or hanging out in Meatpacking.
I'm a lover of wine and music, and Playlist brings those two passions together. Every month, we send three natural wines, each paired with a song, plus a playlist to put on while you explore.
I wanted to share it with this community: your first drop is $69, then $89 a month, with shipping included every time.
If you see me around, say hi. Come to our events. And share your favorite wine story with me — I'd love to hear it.
Cheers,
MattMatt · Founder of Playlist
Every drop is a three-track release
October’s Drop:All Tricks, All Treats
Three bottles with a few surprises behind their labels. Explore this recent drop for a taste of the club. Your membership starts with the next monthly lineup.
Get to know wine through music.
We talk about wine through mood, energy, and personality. No tasting vocabulary required.
Domaine de la Pinte
Sav'Or
The most traditional label in the drop, wrapped around the least traditional wine.
Why it works: Sav'Or turns into something else halfway through the glass, the same way Nights flips into a different song halfway through. Pour it slow and let it turn.
Meet This BottleSlobodné Vinárstvo
Devina
A rooster in a three-piece suit on the label. Roses and ginger up front, then bone dry and serious.
Viñas Mora
Andreis
Looks like a boat wine. Pours dark and brooding, stays light on its feet.
On repeat
What members are saying
Henrique M., New York · member since 2024
"Every drop turns into a night. I put the playlist on, open the first bottle, and suddenly I'm texting friends to come over. It's the only subscription I actually look forward to."
Daphné J., Brooklyn · member since 2025
"I've learned more about wine from Playlist than from any tasting I've been to. Describing a bottle by its vibe just clicks, and every month I find a producer I'd never have found on my own."
Lindsay L., Irvine · member since 2025
"Every bottle feels like a new adventure in taste and sound. I look forward to my box every month."
For the Soho Works community
Your next favorite wine. Every month.
Start with three natural wines and their soundtrack for $69, then enjoy a new drop for $89 each month.
Delivered to your door. Shipping is always included.
- Three small-batch natural wines, selected for you
- A song for each bottle and a playlist for the drop
- A printed guide to the wines and their pairings
- Delivered to your door, with shipping included
- Shipping included with every delivery
Your first community drop
$69
Then $89/month
Three natural wines. Shipping included, every month.
Then $89/month. Skip, pause, or cancel anytime.
For Soho Works community members. Three bottles per monthly delivery. Shipping included; taxes calculated at checkout. Your first delivery timing will be confirmed after signup.
Your first drop is $69. Membership then renews at $89 per month until you cancel. Manage skips, pauses, and cancellation from your account.
Playlist Tastemakers
Good taste has good company.
Meet some of the people who’ve shared their wines, music, and perspective with Playlist.
Previous Playlist curator
Jacqueline Doucette
Wine and Prince, paired with a point of view.
Previous Playlist curator
Artur Silva
A collection inspired by Burgundy, explored through unexpected bottles.
Previous Playlist curator
Emily The Somm
Natural wines and the tracks she’d put on with them.